MINI Challenge

MINI Challenge

Mini Maximised

Riding off the success of the MINI Challenge racing series in the UK, the inaugural Australian series ran in support of the local touring V8 Supercar Championship. Branded environments were created for the public areas, team lounges as well as merchandise areas for 9 different events around Australia.

These environments needed to engage each of the respective audiences, be informative and also be completely on brand. From a small flyer on a table to a full size media wall, the scale of this event was huge.

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