Telstra Vantage

Telstra Vantage

New World. New Ways.

2022 marked a new era for Telstra Vantage, moving to a true hybrid experience – offering a large format live event, broadcasting content across the country, all supported by a dynamic virtual platform.

Vantage 2022 comes to life within two themed showcase worlds – ‘Business Beyond the Reset’ and ‘Working Smarter. Living Better’. Within, 28 exhibitors present digital solutions to shape the future.

The Environment

The heart of the experience was hosted live from the Australian Turf Club at Royal Randwick, Sydney. The event officially kicked off with a powerful and evocative opener incorporating The Uluru Statement from the Heart, through an expression of First Nations people, culture and creativity.

Covering over 80,000 square meters, three buildings and four levels, Imagination transformed Royal Randwick from a racecourse environment to a one-of-a-kind festival style precinct.

Creative Challenges

The goliath transformation was underpinned by an extensive placemaking and wayfinding strategy forging an integrated journey, for delegates to discover, connect and solve. Delegates could explore two themed worlds, each offering unique narratives and interactive experiences to bring to life Telstra’s Go-To-Market strategy.

Every touchpoint was built through new standards of sustainability, unprecedented for large events. If it couldn’t be reused, it had to be recyclable. This translated to new types of partnerships and innovation – biodegradable cardboard installations and structures, thousands of meters of fabric banners upcycled to fill new mattresses and Australian made edible coffee cups.

Telstra Vantage 2022, saw three thousand in person attendees and two thousand virtual attendees, across 7 national customer gatherings over two action packed days. Experiencing more than 60 content sessions, more than 90 exhibitors, including some of the biggest names in tech.

Imagination Creative team:
Dan Simon – Creative Director
Ant Newman – Design Director 2D
Lucy McIntosh – Senior Graphic Designer
Jordan Manning-Ferguson – Senior 3D Environmental Designer
Tess Pollock – 3D Environmental Designer
Simon Connell – Motion Creative Director
Prema Weir – Motion Design Director
Tony Papp – Lead Producer
Lewis Stocks – Producer
James Forsyth – Producer
Angus Flanery – Project Manager

Photography credits – Imagination

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