SxSW Sydney – CommBank House

SxSW Syd - CommBank House

Building a Brighter Future Through Tech

As a super sponsor CommBank is excited to showcase a revolutionary SXSW Sydney experience, AiMAZING at Tumbalong Park.

The activation aims to demonstrate how CommBank helps Australians navigate a brighter future through innovation and technology.

The CommBank experience is a hub for meeting up with friends, colleagues and fellow SXSW-goers and also serves as an opportunity to engage in meaningful conversations and exchange ideas about how we can utilise technology to make a positive impact.

Step into the future at SXSW Sydney

Since it first rocked Austin, Texas in 1987, South by Southwest (SXSW) has attained an almost mythical status as a gathering of creative and innovative minds.

It was a huge coup for Sydney to be chosen to host the first ever SXSW outside of Austin and takes over the International Convention Centre and much of Darling Harbour from October 15-22 2023.

The week-long event connects the world’s leading creatives across the tech & innovation, music, screen and games industries.

Australia’s first Ai created brand activation.
AiMAZING, as the name suggests, is an Ai developed maze-like activation, showcasing the intersection between innovation, technology, creativity and customer service.

Building a Brighter Future Through Tech

CommBank’s interactive experience in Tumbalong park, is a journey through tech innovation as the building blocks of the world we live in today.

As the largest corporate user of AI, Commbank offers the chance to explore how they are using the technology to help protect you from scams, combat financial abuse, save you money, create a more seamless customer experience and so much more.

M&C Saatchi Sport & Entertainment Creative team:
Vanessa Tucker & Sunchi Mathur – Creative Directors
Ant Newman – Design Director
Siobhan Moor – Art Director

M&C Saatchi Sport & Entertainment Project team:
Hazel Nichols – Project Director
Emma Sweet – Account Director
Kyle Kenny – Client Service Director
Wesley Pearson & Eliza Morgan – Senior Producers
Allegra Sotudeh – Integrated Producer

Photography credits – M&C Saatchi Sport & Entertainment, Brendon Thorne

This is a unique website which will require a more modern browser to work!

Please upgrade today!