Link Group Sydney + Perth
Continuing the Connection
GroupGSA has been the custodian of designing workplace environments for Link Group throughout Australia for over ten years.
Aligned to our strategic client relationship with Link, we were engaged to design the next evolution of Link contemporary workplaces across 3 floors approx. 6,800sqm within 680 George Street, Sydney, and levels 11 & 12 approx. 3,200sqm of the iconic Perth QV1 building, designed by the late Harry Seidler.
Project Brief
Building upon the success of the environmental graphics language completed in Collins Square, Melbourne, and reinforcing Link’s brand vision of being connected and dynamic, the graphic language was adapted to the new Sydney & Perth offices.
A new privacy film design was introduced to the meeting rooms, which offered a balance between being completely open and completely enclosed. It offers the people inside enough privacy to conduct a confidential meeting without being shut off from the office environment, with people on the outside knowing when the room is occupied without causing unnecessary interruption.
For consistency the large scale environmental graphics have been positioned in high traffic areas maximising impact and visibility, and also included the bespoke company value statement wall as staff and guests enter the space.
